Ever heard of a “pitch meeting” in the film industry? Say a writer or director has an idea for a film, or maybe they’ve gone as far as writing a full script. They would then pitch that story idea in person to a producer or studio executive. Essentially it’s a sales pitch, a presentation of the story concept to get people excited enough to read the script and make the movie.
And that brings us to a new idea for using IPEVO’s Perch S Desktop Stand for the new iPad 3 and iPad 2 (and there’s also a model for the original iPad). Perch S is the stand that’s just the right height for desktops and countertops. Available in black or white, Perch has a modern look and feel along with smart functionality.
Pitching has gone multimedia, and it’s often better to have some visual “eye candy” along with a verbal pitch. Perch S and the new iPad 3 (and its gorgeous retina display) provide an incredible presentation tool for a pitch. Writers can present a concept poster of their idea. And directors can show off preliminary concept art, a mock trailer, or their directing reel (the best clips from some of the films they’ve directed).
In fact, Perch S and iPad 3 make a great combination for any pitch meeting, interview, consultation, or meet-and-greet with artists and other creative people. Just consider this short list:
Art directors, production designers, cinematographers, lighting directors, and other image makers in theater or film can provide a multimedia portfolio or video reel with a memorable presentation.
Interior designers can show potential clients sample photographs of their work, color swatches, design schemes, links to furniture and accessories, and more.
Let’s not forget visual artists: graphic designers, illustrators, painters, storyboard artists, and similar creative folks. Why bring in a paper portfolio? Go for the gold with iPad 3’s high-resolution display.
Interactive media artists: web designers, video game designers and computer animators. Whether it’s still images or video, the iPad 3 and Perch will wow them.
We’ve just scratched the surface, but you get the idea. And one other note: it doesn’t matter whether your material is better in landscape or portrait orientation. Perch’s unique dual-axis hinge allows you to customize viewing angle as well as switch effortlessly between the two orientations.
What do you think, artists? And which artists did we miss in our list? Upgrade your presentation and really show ’em what you can do with the iPad 3 and Perch S Desktop Stand.
Hello and welcome to entry number two in our iPad 3 How-To series, covering all of IPEVO’s iPad 3 accessories.
The Perch family of stands works with all generations of iPad. There’s a model just for iPad, and there’s another model for both the iPad 2 and iPad 3 — make sure you choose the right model for your device when you add Perch to your shopping cart.
As you may know, Perch provides an attractive and sturdy stand for all of your iPad habits. There are three lengths to choose from: S Type, for tabletops, the larger M Type for seated users, and the largest L Type for standing users. No matter which type you choose, you’ll enjoy easy installation of your device and generous customization of orientation and viewing angles thanks to a special dual-axis hinge.
With the iPad 3, the best approach to insertion is to install the bottom of the iPad 3 first. Slip in the two bottom corners of iPad 3, making sure they are tucked underneath the ribbing. Only after that should you angle in the iPad 3 and push the top two corners into the holder. Firmly press in the corners of iPad 3 until the ribbing is on top of the device and holding it in. The iPad 3 should be tightly in place, and not loose or wobbling.
All ports and controls of the iPad 3 are accessible thanks to cutouts in the holder, including sleep/wake mode, volume control, headphone jack, microphone, speakers, front camera lens, dock connector, and even the rear camera lens.
Continuing our survey of worthwhile uses for the Perch, this entry takes a peek inside a popular year-round destination: the jewelry store. Jewelers, gemologists, and gemstone merchants have a fascinating and complex product, to the point that the finer points of their merchandise are sometimes a challenge to properly communicate to customers. How do you best inform customers on the ins and outs of choosing the jewelry piece that’s right for them? Our answer is Perch S.
Perch S is the smallest member of our Perch family of iPad and iPad 2 stands, and it’s the perfect size for tabletops and countertops. That would include the jewelry countertop, where an iPad can function as a prominent interactive kiosk right alongside the merchandise.
As an impressive, interactive, and multimedia companion piece to traditional hands-on service, the iPad/iPad 2 and Perch S could really help deliver what jewelry store customers need to make an informed decision on their important purchase.
Here’s just a few ideas we had for what Perch S and the iPad could visually present to customers, either through website content, interactive apps, videos, or slideshows:
Diamond certification — what’s the difference between GIA, IGI, HRD, and EGL? Why is a certificate important? Scan an actual certificate to show customers what exactly to look for.
Clarity, color, carat, cut — how can customers best understand and choose between the 4 C’s of diamond evaluation? Customers could be exposed to images of different diamond cuts or a graph indicating the range of clarities, for just two examples.
Gemstones — beyond diamonds, what other gemstones are available? How would gemstones look paired with other gemstones?
Jewelry pieces — give customers an idea of what jewelry pieces work best with what gemstones through an interactive app or slideshow. How would the same diamond look in a necklace versus a bracelet, et cetera?
Inventory — a natural use for the Perch S and iPad is as an interactive inventory where customers can browse your full range of products, view close-ups of jewelry, and consider specifications and price.
Additional services — do you offer ring re-sizing? Custom engraving? Pearl restringing? Timepiece repair? Tell your customers about it with an iPad kiosk.What other uses can you think of for the Perch S iPad/iPad 2 Stand ? Let us know!
Have any other ideas to share? We’d love to hear from you.
No doubt you’re back into the swing of things after the holidays. Inspired by the retail therapy we did ourselves during the holidays — and some of the malls and boutique stores we visited — we have a great idea to share that caught our attention.
Sound far-fetched? We don’t think so, especially for retailers and shop owners (particularly high-end boutique owners) looking to gain an edge over the competition and add a whole lot of “wow” to their visitors’ experience.
If you’re not familiar with Perch, Perch comes in three sizes — S for tabletops, M for seated users, and L for standing users. It securely and easily holds either iPad or iPad 2 (depending on which version you select) so users can enjoy hands-free operation at the perfect height.
Clothing and accessories are one type of product that could really benefit from increased customer knowledge and awareness. With Perch and the iPad, you have a fully interactive information center and kiosk — as customers step into the store, at the checkout desk, outside the fitting room, or while shopping among racks or displays. What value can you add to the shopping experience with iPad and Perch? We asked ourselves that same question, and here are just a few possibilities we came up with for what customers could do:
Interact with a presentation/app giving them a “crash course” in determining their body type and what kinds of clothing look best on them in general
Get exposed to style tips, including tips to accessorize based on what accessories are available in-store
Take a look at the specifications, fabric type, or other distinguishing qualities of clothing and accessories they’re considering, along with price
Watch interviews with designers or style consultants, runway footage, or other multimedia
content that could help them make a selection
Discover clothing and color combinations that would work well together via an image gallery or slideshow, or via an interactive mix-and-match style app.
Become aware of specials, discounts, new arrivals, and other in-store promotions
And one final thought: Perch’s thin profile and light weight make it a versatile, portable addition that won’t get in the way of the real star of the show: the clothing!
Have any other ideas to share? We’d love to hear from you.