Worth Its Weight in Gold – Perch S at the Jewelry Store

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Filed Under (iPad in Business, APPLICATION, All Applications, PRODUCT) by ipevoblog on 2012-01-29

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Continuing our survey of worthwhile uses for the Perch, this entry takes a peek inside a popular year-round destination: the jewelry store. Jewelers, gemologists, and gemstone merchants have a fascinating and complex product, to the point that the finer points of their merchandise are sometimes a challenge to properly communicate to customers. How do you best inform customers on the ins and outs of choosing the jewelry piece that’s right for them? Our answer is Perch S.

Perch S is the smallest member of our Perch family of iPad and iPad 2 stands, and it’s the perfect size for tabletops and countertops. That would include the jewelry countertop, where an iPad can function as a prominent interactive kiosk right alongside the merchandise.

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As an impressive, interactive, and multimedia companion piece to traditional hands-on service, the iPad/iPad 2 and Perch S could really help deliver what jewelry store customers need to make an informed decision on their important purchase.

Here’s just a few ideas we had for what Perch S and the iPad could visually present to customers, either through website content, interactive apps, videos, or slideshows:

  • Diamond certification — what’s the difference between GIA, IGI, HRD, and EGL? Why is a certificate important? Scan an actual certificate to show customers what exactly to look for.
  • Clarity, color, carat, cut — how can customers best understand and choose between the 4 C’s of diamond evaluation? Customers could be exposed to images of different diamond cuts or a graph indicating the range of clarities, for just two examples.
  • Gemstones — beyond diamonds, what other gemstones are available? How would gemstones look paired with other gemstones?
  • Jewelry pieces — give customers an idea of what jewelry pieces work best with what gemstones through an interactive app or slideshow. How would the same diamond look in a necklace versus a bracelet, et cetera?
  • Inventory — a natural use for the Perch S and iPad is as an interactive inventory where customers can browse your full range of products, view close-ups of jewelry, and consider specifications and price.
  • Additional services — do you offer ring re-sizing? Custom engraving? Pearl restringing? Timepiece repair? Tell your customers about it with an iPad kiosk.What other uses can you think of for the Perch S iPad/iPad 2 Stand ? Let us know!

Have any other ideas to share? We’d love to hear from you.

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Three Sizes Fit All – Perch iPad Stands and Fashion Boutiques

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Filed Under (iPad in Business, APPLICATION, All Applications, IPEVO, Perch) by ipevoblog on 2012-01-20

Perch at DSSENT

No doubt you’re back into the swing of things after the holidays. Inspired by the retail therapy we did ourselves during the holidays — and some of the malls and boutique stores we visited — we have a great idea to share that caught our attention.

Clothing stores, iPads and IPEVO’s Perch family of stands.

Sound far-fetched? We don’t think so, especially for retailers and shop owners (particularly high-end boutique owners) looking to gain an edge over the competition and add a whole lot of “wow” to their visitors’ experience.

If you’re not familiar with Perch, Perch comes in three sizesS for tabletops, M for seated users, and L for standing users. It securely and easily holds either iPad or iPad 2 (depending on which version you select) so users can enjoy hands-free operation at the perfect height.

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Clothing and accessories are one type of product that could really benefit from increased customer knowledge and awareness. With Perch and the iPad, you have a fully interactive information center and kiosk — as customers step into the store, at the checkout desk, outside the fitting room, or while shopping among racks or displays. What value can you add to the shopping experience with iPad and Perch? We asked ourselves that same question, and here are just a few possibilities we came up with for what customers could do:

  • Interact with a presentation/app giving them a “crash course” in determining their body type and what kinds of clothing look best on them in general
  • Get exposed to style tips, including tips to accessorize based on what accessories are available in-store
  • Take a look at the specifications, fabric type, or other distinguishing qualities of clothing and accessories they’re considering, along with price
  • Watch interviews with designers or style consultants, runway footage, or other multimedia
    content that could help them make a selection
  • Discover clothing and color combinations that would work well together via an image gallery or slideshow, or via an interactive mix-and-match style app.
  • Become aware of specials, discounts, new arrivals, and other in-store promotions

And one final thought: Perch’s thin profile and light weight make it a versatile, portable addition that won’t get in the way of the real star of the show: the clothing!

Have any other ideas to share? We’d love to hear from you.

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Taking Your Designer Shoe Store to the Next Level with the Kaleido R7

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Filed Under (All Products, All Applications, Kaleido R7, PRODUCT) by ipevoblog on 2009-09-18

Kaleido R7 at a fashion boutique

For those of us in the designer shoe business, keeping track of the latest trends is simply crucial. More than perhaps any other fashion accessory, footwear changes with the seasons and with prevailing fashion trends. Recently, I found a great tool for my fashion boutique, the Kaleido R7 Digital Frame. It not only adds a chic, cutting-edge presence to augment the overall boutique experience, it provides ideas for me and inspiration for my clients.

Kaleido R7 with Summer TrendThe Kaleido R7 is a digital frame with Wi-fi capability, meaning it can upload and display photos wirelessly. It’s perfect to display my personal portfolio of footwear inspiration that I keep on Picasa. However, not only can the Kaleido stream photos from online archives like Picasa and Flickr, it can access entire worlds of images via Google image search. You can search by top designers – L.A.M.B. by Gwen Stefani, Manolo Blahnkik, Christian Louboutin, Alberta Ferreti, Botkier, etc. – or you can search by specific features – clunky heels, Mary Jane shoes, multi-tone shoes, reptile leather shoes, or whatever you can think of. Or, use specific terms like “Australian shoe fair,” “Summer 2009 shoe trends” or even something like “celebrity caged shoes” to finely hone your images. Surprise yourself and keep an open mind; you never know what might strike you. Use brands that you carry and are passionate about, and use footwear trends that anticipate next season so you can get your clients excited and ready to buy.

The Kaleido R7 can not only improve and stimulate your own footwear knowledge base; use it as a display stand, on your counter or near your entrance, to introduce your clients to your offerings and your overall fashion sensibilities. Find model photos, complete with footwear, wardrobe and accessories, to entice clients with an overall image presentation. This is perfect for larger boutiques that offer jewelry, handbags, clothing, or other accessories; the Kaleido can visually merge your various products, leading to clients purchasing across multiple product categories.

Summer 2009 shoe trends are all about making a statement: folk-inspired fringe, lace-inspired straps, bold cage designs, and even bondage-style chains, studs, and spikes! Who knows what Fall 2009 and beyond will bring us, from the runway and from trade shows such as the Australian shoe fair, MICAM in Milan Italy, or SAPICA in Mexico? The point is, shoe design has never been more innovative and fluid, and I’ve found the Kaleido R7 to be a great way to visually explore this ever-changing world. Consider the Kaleido R7 Digital Frame for your own shoe boutique. It will add a touch of elegance, and a ton of inspiration.

For the Kaleido R7 Product Page, please visit: http://www.ipevo.com/KALEIDO-R7-Digital-Frame_p_18.html